Brussel, Belgium
Barcelona, Spain
Istanbul, Turkey

BIG Chicken

A new chain in the world of fried chicken, established to be a strong competitor in the field of fast food
The year 2021 will be the actual start of its launch, and it will start in Malaysia with 5 branches across the country, and in 2022 it will spread to Asian countries.
Meals that you provide (fried chicken – burgers – sandwiches – and some desserts).
About design
Lines and design idea The idea of ​​implementing the logo is to give the chicken real and actual features so that she feels as if she is looking at you and she is very happy. Head turned upwards for a sense of strength and pride
Writing We wrote the word beige in large and large letters to describe the exact meaning of the word, and it was given the white color to be clearer and focus on it more. As for the word chicken, it was underneath and in a vibrant orange color.
About Font
The font was chosen to be large and prominent, and it also has many curves to symbolize the body of the hen, and it is also like the head, full of joy and makes you feel fun
  • Strategy

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  • Design

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  • Client

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